What I do.

All basic qual stuff - online and live moderation of IDIs, Focus Groups, Online Bulletin Boards, ethnos, shopalongs, in consumer, BtB and expert groups. All topics with a tendency towards branding, innovation & communication. My moderation style is very casual and personal - I believe in all target groups it's essential that people (consumers, BtB, experts) feel comfortable. It's the best way to get the most out of them.

With My Brand Kitchen I work with my good friends (and former clients) Eva Sutter & Marc Dinsbach to help start-ups/scale ups get their brand positioning and identity sharp. Check us out on www.my-brand-kitchen.com .

I do love my work, but at times I can wonder how important marketing consumer goods really is. So I also like to offer part my time to good causes/not for profit for a lower fee or even for free. Contact me if you're interested.

Born facilitator - one of my clients once told me he was 'impressed how naturally I managed the room'. I do think it the role fits me well, in any case I enjoy putting to people to work and getting the most out of them, which to me is the essence of facilitation.

Some companies commission me for 'Personal Training' with their employees, meaning I support others in how they can best set-up, carry out, make sense of and talk about their research projects. I also train & support in how to analyze research findings and write crystal clear reports. I do this both one-on-one and in group training style. Bottom line is that I help them to make most impact with the projects they do.

I don't always believe in the traditional research model where the researcher goes off on her own for hours and hours and interprets findings by herself. I can't decide for you what sparks your interest. So, I like to offer small set-ups in which we as a team, after observing or talking with your target group, make sense together of what we observed. The output of your project will be what comes out of that work session, in which we all share what triggered us, and interpret together how these insights could impact your business.