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Klaartje van Schuur

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independent Qualitative researcher \ founder vibrandt

Passionate and contagiously enthusiastic researcher.

Strong project manager and experienced facilitator.

Fully bilingual, despite my name which could not be any more Dutch.

 

In research since 2003, after completing my masters in Work & Organizational Psychology at the University of Amsterdam on the day of my 25th birthday. Started as a quant researcher but quickly realized the stories did more for me than the numbers. I started at a local Dutch company called Interview-NSS, which became Synovate in 2007, which became Ipsos in 2010. Freelancer since 2016. 

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Doing what I love means shooting the breeze with people about how they feel about things, and translating that into relevant insights for my clients.
I work for agencies in NL and abroad, in joint project teams with other freelancers and directly for my own clients.

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Some things I've talked about in the passed year? Fashion, Tennis, Private Banking, Licorice, Beer, Indoor Sports, Sustainability, Streaming services, Big Tech, Running Apparel, e-scooters, Soft Cakes, Women's Self Defense, Buying Cars, Musicals (really!) and much much more...

 

I moderate in both Dutch and English if so desired.

"I Believe that research is meant to inspire and nourish,
not to be a magic crystal ball that will solve all problems."
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